We build warm-intro paths into hospital systems and life-sciences commercial teams, one buying-committee member at a time.
None of these are surprises to anyone who’s closed one. They’re surprises to the outbound playbook you were sold.
A hospital procurement committee typically pulls in four to seven stakeholders — clinical, IT, finance, ops, and often a CMO or CMIO. Each one owns a veto on a different axis: risk, integration, TCO, workflow.
If your first-touch email speaks to only one of them, the other five stall the review indefinitely. We map the whole committee before we send.
Revenue-cycle and clinical-operations roles turn over at 11–40% annually versus a 3.8% national baseline (Experian, State of Claims). Coders and billers are named the hardest healthcare roles to hire (MGMA 2023).
A single champion is a single point of failure. We nurture two or three parallel relationships per account so the deal doesn’t die when the org chart moves.
Most integrated delivery networks run capital-budget cycles that lock in July, close in December, and re-open in March–April. A deal that misses one lock waits nine months for the next one, regardless of clinical enthusiasm.
We time trigger-based outreach to the review windows, not the quarter-ends your CRM cares about.
We build outbound cadences around named triggers, not calendar blasts. If none of these hit for an account this quarter, we wait — and tell you we’re waiting.
New health-IT leaders re-open every vendor decision in their first year. The 90–180 day window is the only one where a challenger brand can enter without displacing an incumbent.
Post-incident, boards approve budget that was politically impossible six months earlier. The 60–120 day remediation window is when new vendors get scoped in.
Epic and Oracle Health rollouts trigger a review of every adjacent contract. Systems consolidate wherever they can, and the vendors who show up in the first quarter of the migration are the ones who stay.
Systems taking on downside risk need analytics, care-management, and revenue-integrity partners they didn’t need under fee-for-service. Track CMS APM enrolments and MSSP additions.
A human owns the account map, the trigger read, and the reply relay. Claude drafts, an operator approves. No black-box “AI SDR” sequences on your name.
An org chart of the four to seven people who touch the deal — procurement, clinical, IT, finance, sometimes a CMO. Delivered as a working document, not a screenshot.
Hiring signals, press releases, HHS OIG audit reports, and KLAS movements — per committee member, refreshed every fortnight. Every claim traced back to a source URL.
A LinkedIn scout finds a second-degree connection who has actually replied to us before — not just anyone who will connect. Warmth is measured, not assumed.
Claude drafts sound like a real analyst, not a template. A human operator approves every send. Nothing that fails the “would a peer read past line two” test ships.
The first live response goes to your team, not our sequence engine. We hand off with the committee context, the trigger citation, and a suggested next question — and get out of the room.
HHS OIG audit reports · CMS reimbursement guidance · KLAS market share · FDA AI/ML SaMD list · MGMA Stat surveys · Experian State of Claims. Every trigger we send on cites at least one of these in the underlying research note.
HFMA target is 95-98%; industry floor is 90%. Every 5-point improvement in first-pass reduces rework cost 25-40%. Here is how to get there.
Telemedicine coverage for cardiology has evolved post-PHE. See the 2026 place-of-service codes, covered visit types, and remote monitoring pathways.
Bundled payment models pay a single episode fee across procedure, hospital stay, and post-acute care. See how cardiology bundles work in 2026.
The full explainer lives on How it works.
One target account, one committee map, one week. If we can’t find a warm path, we’ll say so — and we don’t charge for the diagnosis.
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